Rooted in purpose
Since 2014, we’ve embarked on a journey to create something meaningful—a space that celebrates thoughtfully made, beautiful items for life and home. Our experience spans photography, styling, design, writing, and brand development, all of which inform our approach. Driven by a passion for craftsmanship, we seek out items that are made with love and care, with a focus on sustainability and ethical sourcing. Our goal is to inspire mindful consumption by offering products that tell a story and have lasting value.
Based on the south coast of England, we collaborate with independent designers and artisans who share our vision of creating items that are both beautiful and eco-friendly. Our products are carefully selected for their quality and durability, with the aim of promoting a lifestyle that values long-lasting, cherished belongings. We believe in the importance of lifestyle images to help visualize how these products can become part of your life.
We are proud to contribute to environmental causes as part of the 1% for the Planet movement, ensuring that a portion of our sales goes directly to protecting our planet.
Our philosophy promotes buying less but choosing better—selecting products made with care, using high-quality materials that are designed to last. We celebrate the unique beauty of handmade and small-run items, where each piece tells its own story and showcases the tactile charm of imperfection. The love and energy that go into creating these products are central to what we value, and we partner with those who share our commitment to responsible consumerism.